US Casino Industry to Witness a New Brand Powered by Gaming Innovation Group
Oliver Moore / 16 February 2021

US Casino Industry to Witness a New Brand Powered by Gaming Innovation Group

Gaming Innovation Group (GiG) is set to power the launch of an online casino brand called PlayStar Casino in the United States gaming market.

The agreement between the virtual operator and GiG is based on a revenue share model and at least four years. While commenting on the proposed launch, Richard Brown, the Chief Executive Officer for GiG, express the company’s excitement to be part of PlayStar’s innovative and inspiring plans for the increasingly expanding US online gambling market.

Backed by an experienced industry team, PlayStar has a strong product vision. This partnership will further solidify and demonstrate GiG’s ambition to be the top platform for operators in major regulated markets. PlayStar Casino, set to launch in the fourth quarter of this year, will offer an online casino experience different from the current market offerings.

PlayStar Casino, which announced its partnership with New Jersey’s Ocean Casino Resort, was founded by Adam Noble and Joel Wikell; both men are experienced in the gaming industry. Wikell also founded HexiGames, while Noble was the commercial manager at Yggdrasil Gaming.

According to Noble, plans are already on the ground to expand to other US-regulated gaming industry parts. GiG, which has earned a reputation as a trusted and formidable European technology partner, was adopted as the best choice for a platform partner by PlayStar. PlayStar seeks to enter New Jersey and the rest of the US’s regulated states through this partnership with GiG.

According to the GiG spokesperson, they are happy to partner with PlayStar to facilitate their establishment as an innovative and robust iGaming brand in the country. Hopefully, the partnership will be a success for both parties and gamers in the US.